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JIVE Cooldrinks: *DalaYourColour
*(Show your colour with pride)
Jive is the Western Cape’s most colorful soda. Following a restricted 2020, we launched their summer campaign – #DalaYourColour (Show your color with pride) – by doing something drastic. We painted the famous colorful houses of the Bo-Kaap, completely stark white. The purpose? To create a reminder that in this iconic neighborhood, color is a symbol of self-expression and freedom.
CAMPAIGN AWARDS 2021:
Silver Loerie Award (PR and Integrated Campaign)
Bronze Loerie Award (Writing for Radio and Audio)
Silver IAB Bookmark Award (Integrated Campaign)
1st Place 2021 Creative Circle Awards (OOH)
2nd Place 2021 Creative Circle Awards (PR & Media)
Gold Smarties Award (Social Media Marketing)
As part of the campaign, we also created a series of print ads and posters. These were an ode to the vibrant and tight-knit community of the Bo-Kaap, where people can often be seen sharing Jive, good food and a good time. A celebration of the culture of Jive drinkers.
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